Marketing Your Accounting Services: Part 1
The intent of marketing is to take action that results in greater exposure and the increased likelihood of more sales. Marketing does…
5 Ways to Energize Your Staff
Even if you love your job, routine processes can bore staff resulting in a distracted workforce. Keep your staff energized with random…
Building Your Brand: Is Image Everything?
Your firm’s brand is the image that is continuously presented to the outside world, customers, prospects and the greater community your firm…
How to Set the Hours for Your Business
Setting your business hours might seem like a routine task, but is far from it. Some small businesses are not driven by…
Top 5 Tips to Increase the Long-term Loyalty of Your Best Customers
1. Give incredibly good customer service. Thoughtful, timely and responsive customer service goes a long way. 2. Always over-deliver. At a bare…
Increasing the Long-term Loyalty of Your Best Clients
Have you ever wondered why almost every retailer has some variation of a customer loyalty program? The answer is rooted in countless…
Body Language Part 2 of 2: Tips For Handling Client Meetings with Confidence
As a trusted advisor you will meet with clients and they will expect you to offer sound advice. To handle these meetings…
Top 5 Tips: How to Use Client Testimonials to Build Your Business
1. Use testimonials in all marketing collateral, for example: a. brochure b. website c. email signature line d. letterhead e. advertisements f….
How to Read Your Clients’ Body Language (Part 1 of 2)
Non-verbal communication – communication done through body language – can account for 50 to 90 percent of our communication with each other….
Get Testimonials and Build Your Business
Testimonials — positive feedback and real-world success stories from clients — are a powerful form of grassroots marketing used to generate excitement…
