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Social Media No Longer Optional for Accountant Firms?

Social Media No Longer Optional for Accountant Firms?

In Accountants On July 22, 2014
Social media makes it easy for your accounting and tax customers, competitors and employees to contribute to a stream of information about…
5 to Tips to Measure Your Marketing ROI

5 Tips to Measure Your Marketing ROI

In Accountants On July 14, 2014
Marketing initiatives, just like other investments into your practice, should be monitored for their effectiveness. Just because a marketing initiative gets a…
Do You Know What Your Customers Value?

Do You Know What Your Customers Value?

In Accountants On June 9, 2014
Have you ever wondered why your customers are your customers? To understand their motives you must work at seeing the world through…
Take Action on Feedback from Busy Season

Take Action on Feedback from Busy Season

In Accountants On June 6, 2014
As you recover from busy season and find yourself back at your desk working at a less frantic pace, now is the…
Making Your Small Firm Look Big

Making Your Small Firm Look Big

In Accountants On May 28, 2014
Your image with customers is critical to keeping them, and even more critical to gaining tax, accounting, bookkeeping and payroll business from…
Top 5 Tips: Using LinkedIn for Accountant Firms

5 Tips: Using LinkedIn for Accountants

In Accountants On May 20, 2014
By now you have likely heard enough about LinkedIn to investigate it and perhaps you have even created a profile. If you’re…
Make Your Dream Accounting Job Happen

Make Your Dream Accounting Job Happen

In Accountants On April 17, 2014
It is not realistic to expect someone to approach you and offer you what you would consider a dream job; chances are…
Running an Accounting Firm People Enjoy Working At

Running an Accounting Firm People Enjoy Working At

In Accountants On April 11, 2014
Great quality leadership results in great organizations. Running an accounting firm that people enjoy working for will result in long-term staff loyalty…
Get Started: Accounting Blog or Advice Column

Get Started: Accounting Blog or Advice Column

In Accountants On April 10, 2014
It is estimated that there are 31 million bloggers in the United States. There is a lot of competition for blog reads,…
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Top 5 Tips: Educate Customers, Deepen Relationships

In Accountants On April 8, 2014
Being a trusted advisor includes educating your customers and providing sound advice based on their needs and goals. Giving away free information…