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Top 5 Tips: Improve Your Business’s Facebook Page

Top 5 Tips: Improve Your Business’s Facebook Page

In Accountants On September 18, 2014
Facebook will continue to get a lot of attention for good reason; today there are 1.2 billion monthly users, which make it…
Are Accountants Confusing Customers with Multiple Services?

Are Accountants Confusing Customers with Multiple Services?

In Accountants On September 11, 2014
When providing a depth of services to small business owners and the public alike, a marketing dilemma being faced by accounting professionals…
Build Your Referral Network

Build Your Referral Network

In Accountants On September 9, 2014
Selling to new prospects is much easier if someone else has greased the wheel. Consider these methods to build your referral network,…
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Top 5 Tips: The Best First Impression with your Website

Top 5 Tips: The Best First Impression with your Website

In Accountants On September 5, 2014
According to sources, a majority of website visitors spend less than 15 seconds on your site before making a decision to stay…
Talking All Things Payroll with Your Small Business Clients

Talking All Things Payroll with Your Small Business Clients

In Accountants On September 3, 2014
Handling payroll for small business clients can be rewarding financially, and it can relieve your clients of the stress they associate with…
What Made Your Customers Buy?

What Made Your Customers Buy?

In Accountants On August 14, 2014
Have you ever considered what made your customers buy your accounting, bookkeeping, or payroll services? Regardless of the type or variety of…
Text Message Marketing for Accountants

Text Message Marketing for Accountants

In Accountants On August 5, 2014
Text messaging, also known as SMS, is growing increasingly popular because of the ease of which users can deliver short unobtrusive messages,…
Social Media No Longer Optional for Accountant Firms?

Social Media No Longer Optional for Accountant Firms?

In Accountants On July 22, 2014
Social media makes it easy for your accounting and tax customers, competitors and employees to contribute to a stream of information about…
5 to Tips to Measure Your Marketing ROI

5 Tips to Measure Your Marketing ROI

In Accountants On July 14, 2014
Marketing initiatives, just like other investments into your practice, should be monitored for their effectiveness. Just because a marketing initiative gets a…
Do You Know What Your Customers Value?

Do You Know What Your Customers Value?

In Accountants On June 9, 2014
Have you ever wondered why your customers are your customers? To understand their motives you must work at seeing the world through…