Since it’s conception, Twitter has always been a hub for short, concise bits of information. With the advent of Twitter cards, individuals and brands can add greater context to a tweet with rich media, expanded messaging, and enhanced branding. Photos, article summaries, direct downloads, audio clips, and more can complement a tweet right in a follower’s twitter feed (that means there’s no need to click a link to garner all of the important information about a product, service, or announcement).
So how do Twitter cards work? By manually adding a series of meta tags, twitter users can customize each card. Or if you’re on WordPress, there are three different plugins that can integrate a WordPress site with Twitter cards—JM Twitter Cards, Jetpack, and WordPress SEO by Yoast. Once the HTML is added to a company’s webpage, use the Twitter Card Validator to ensure they work and request Twitter to whitelist the cards. Once approved, followers will have the card added to their own tweets, potentially boosting social shares, conversation and brand awareness.