It seems a contradiction: Small business owners use smartphones and tablets like crazy but still wish more mobile technology existed for their businesses.
When you break apart the numbers, it’s really not such a contradiction. A new national survey says 88 percent of small business owners use smartphones, tablets and the software that runs on those devices. However, 58 percent say they would like to see more specific mobile technology for day-to-day use in their operations.
In particular, the areas of potential growth, according to respondents, were marketing, ma
king and receiving payments, customer service and payroll services.
Among small business owners who use mobile technology, two out of three (68 percent) agree that it has increased efficiency for their businesses, and three out of five (61 percent) say it serves functions in their businesses that cannot be completed as efficiently through other means.
When asked specifically about the time-consuming tasks that mobile technology could better address, small business owners wished for solutions that could help them with accepting payments from customers (33 percent), monitoring financial accounts (24 percent), expense reports (19 percent) and making payments to suppliers (12 percent). Other financial tasks cited included invoicing and payroll.
Another concern of small business owners is security, which has prevented 56 percent of survey respondents from using mobile technology. However, more than 90 percent of small business owners surveyed said they have never experienced a security breach.
Despite the concerns over security and lack of specific utility for their own operations, small business owners are bullish about the future of mobile technology. Nearly three-quarters of survey respondents said it will be important to the future success of their business and 83 percent believe individuals, entrepreneurs and small business can benefit from using it.
It would appear that small business owners know that even better mobile technology is on the horizon and there’s no turning back from the unmistakable trend towards “going small.”