Everyday your website attracts new visitors. Unfortunately, only a small percentage of your visitors convert into customers or engage with your brand through social media.

Our “instructographic” below will show you exactly how to turn those lost visitors into engaged Facebook fans. You’ll learn how to take advantage of Facebook’s huge user base by directly targeting advertising or content to people who have visited your website, used your app or signed up for an email list. And then on top of that, you can target similar or “lookalike” users with similar characteristics.

You’ll also learn how to set up a campaign aimed at getting likes on your Facebook page.

Our Facebook Ads setup is easy to implement, and turning an abandoned visit to your website into a fan of your brand is a great growth hack for any small business.

See how it’s done in step-by-step detail.

How to Grow the Facebook Audience You Didn't Even Know You Had

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Stefan Schumacher

Stefan Schumacher is the editor of The Payroll Blog. He has 10 years of experience as a journalist, including as a producer for syndicated radio, a newspaper reporter and editor, and a trade magazine writer and editor. If you’re interested in guest blogging for The Payroll Blog or would like to use any of our content, email Stefan.Schumacher@surepayroll.com. You can also connect with Stefan on Google Plus.